Illustration, Animation
Type
Client
Glamorgan Brewing Company
In 2023/24 Welsh brewery Glamorgan wanted a revamped illustration and brand style for their FFRESH Juicy Pale Ale which would be showcased at Cardiff's Principality Stadium during the 2024 Rugby 6 Nations events which took place there. The design features the same colour scheme and landscape style as the pre-existing, however, the new branding has a more cheerful tongue-in-cheek illustrative style, to reflect the beverage's fresh taste. (The previous can design can be seen in mock-up below).
Glamorgan FFRESH
Alongside the can and brand illustration, advertisements needed to play on LED screens throughout the principality stadium. Though mainly type, I characters to life by adding wiggle animations and glowing effects. You can see the moving advert in these clips from the BBC and S4C.
