Though the MK1 fiesta is iconic, I wanted my posters to other Fiesta's from other years, and with the recent release of the MK8, I thought It would be fun to show the evolution of the car through a full series of images, which I would go on to use on Instagram as a promotion for my own club stand.
I wanted the theme of my images to reflect the 'Summer Party vibe' and so I chose a real mix of colours which I applied to the cars as well as a background. I reused elements such as the ferns and the grid on each graphic so they still worked as a set. The event doesn't have a logo, so I tweaked a brush script typeface into a lock-up to create a logotype that can sit across the different collateral.
People liked the illustrations so much that I began to receive requests from people who wanted their car drawn in this style, so I have been continuing to do this in my own time. You can see some of these illustrations here.
Fiesta Club GB,
Peterborough Fords UK
Every year the owner of the UK Fiesta Club organises a charitable car show for (and at) the Woodgreen Animal Charity. Ford clubs around the UK join together on their stands and raise some money for the charity. Being the owner of one of these clubs, I created some Social posters and posts to advertise our club-stand out to our members. The Blue MK1 Fiesta version was used as the events official poster.