Deck Design, Branding
Type
Client
Ellen MacArthur Foundation, STRAT House
In late 2022, the Ellen MacArthur Foundation approached STRAT House to assist in evolving its branding and strategic direction. I was brought into the project to design and develop a refreshed client-facing presentation deck, along with graphic assets that could be utilised across EMF's various platforms and collateral.
The deck was required to reinforce EMF's strong brand identity, and for it to seamlessly integrate with its distinct and vibrant sub-sections: Climate, Design, Fashion, Finance, Food, Learning, Plastic, and Policy.
EMF Master Deck
Like the photography we used, I based my illustrative circles both on organic structures which I drew by hand, and then cleaner vectorised shapes which I created digitally in Illustrator, just to add to that balance of natural and man-made. Each subsection also had its own illustrated asset, a 'masked' photo, and a full bleed background image.
I approached this project as if it were a piece of Editorial design with a strict grid layout which all content would comfortably sit within. I used the circular shape of the logo as a holding device for images. We were also tasked to create a media library of natural and man-made circular shapes which could be used as full-bleed backgrounds for break slides and section introductions.
An example of the Learning section. Whilst the layout stays recognisable to the main section of the deck, the colour scheme and imagery change to reflect that section.
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