In Autumn 2021, Portobello Pub Co wanted an updated logo/logotype and branding for their newly-acquired pub and restaurant Hart House in Fleet. They wanted to move away from any 'deer themed' imagery, whilst retaining a sophisticated look-and-feel. 

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By experimenting with the H's of 'Hart' and 'House' I created a monogram that can either be used as a stand-alone marker, used as a repeating pattern or combined with the full logo. I also created a lozenge lock-up which could be used as an additional graphic for decorative purposes. 

 

The facade of the building is painted in a Royal Blue so I combined that with my logo onto assets such as Menus, Business cards and Invitations, as well as team presentations.